Alessandro Dubini, the founder of this real estate trustee based in Lugano, has decided to spice up the market conceiving this initiative that can make the history of Swiss real estate marketing.
Alessandro, inspired by the well-established habit of offering discounts on everything in November, has declined the traditional Black Friday which falls on the last Friday of the month in the Black Month of the real estate market.
This extraordinary initiative, unique and first of its kind in Switzerland and probably also in Europe, includes a series of discounts on properties for rent or for sale in the Lugano area.
If a discount on household appliances, clothing or furniture is appealing to the consumer and leads to an impulse purchase, the idea of saving thousands of francs on rent or buying a home could be irresistible.
Starting from this reasoning, Alessandro and his team have selected a series of properties to apply discounts both for rent and for sale.
The properties chosen are different in characteristics and value. There is abright and new apartment suitable for a young single and the penthouse with a breathtaking view of Lake Lugano where to settle down with the whole family.
The discounts can be very important and it’s possible to save more than 100,000 CHF for the purchase of your dream house.
The Black Month of Domus International Realty is an initiative inteded to bring a breath of fresh air to the Swiss real estate market and change the buyer’s approach.
In a few years, many Swiss citizens could wait for November not only to anticipate Christmas gifts but also to rent or buy a property.