Hiring a real estate agency significantly increases your chances of selling faster and for a higher price. Let me explain why…
First, you need to attract potential buyers, which means you need to place listings on real estate portals.
To do this properly, you need specific skills, such as the ability to stage the home, take professional photos, and prepare an attractive description.
Do you have these skills?
Great, you’re on the right track. Now you need to start paying the portals.
The agency invests for you and promotes your property to the right market.
In Switzerland, the main real estate portals are paid and certainly not cheap.
The agency covers all costs upfront, has the expertise to best present your property, and leverages other channels to market your property: existing clients in its databases, newsletters, social media channels, etc.
Were you able to get professional photos?
Not from the photographer who takes a close-up of your vase, mind you; the client wants to understand your home’s appearance.
How did you value your property?
Did you hire a professional or did you just guess?
We invite you to read our article:
https://www.domusrealty.com/en/real-estate-valuation-why-rely-on-professionals-2/
Mistakes That Can Devalue Your Property
Months pass, the money spent increases, still no inquiries.
More months pass, you lower the price, still nothing.
You lower it again, and all the serious potential clients ignore your property, now considered seen and reviewed online and uninteresting.
The first inquiries arrive: curious people, people without the cash or the financial means, time-wasters…
and when the perfect potential buyer arrives, the process gets longer, they can’t convince themselves, you don’t have the necessary documentation to close the sale, but above all, you realize you’re incapable of arousing emotions and managing the negotiation of your property.
Your nerves give out, the deal falls through, the client buys something else.
You despair and run to the first agency you come across, but by now your property has definitively lost interest from the market and its value has plummeted below all your expectations.
Experience teaches
At the beginning of our career, we often brought sellers and buyers together.
Today, however, unless we know both of them perfectly, we never, ever bring them together before the closing date.
We saw a 3 million franc sale, which had been under negotiation for months and had the deed already scheduled for Monday, fall through on Friday evening simply because, despite our clear instructions, the seller and buyer met. And do you know how much it sold for, over a year after the apartment? For less than 2 million francs—yes, you read that right, 40% less than the first sale that fell through.
And we could recount many episodes like this: handshakes and already-closed deals, vanished with a single evening phone call.
Want to sell your house? Trust those who do this work every day.
Trust those who do this job every day.
Trust those with the right experience and skills, those who do this job every day.
I don’t think improvising with your most valuable asset is a good idea.
Remember the saying: “The more you spend, the less you spend.”
What do you think?